video ergo sum

We live in a strange period, we live strange days… it seems like money rules but then humans seem to be caring more and more about the others. The race for solidarity is always open for any sort of event, from Fukushima to any other tragedy. We are all keen in helping those in need…

Is that so? Sorry, I don't believe it.

How many of you have put a hand in the pocket to help some poor kid in Bangladesh with a very rare disease that leaves him and the family just the hope to die in little pain as possible? none of you, none of us, I am sure.

If I ask the public in the UK how many have contributed to a fund created by a young boy that has raised 500K pounds to help the research for those suffering his same disease, I am sure, a few will raise the hand. let alone those who have attended his funerals...

One can say that we cannot contribute to something we are not aware of. True. But we can always say that the majority makes sure that when we contribute to a fair cause we want to be assured that our action will appear somewhere and acknowledged in a way or the other. Whether is Facebook or a paper or else,  we must be there. With a picture, a nick, a "like" or a tweet.

We participate to the pain and to the causes to make sure that the others know that we are there.

Steve Jobs death has been a fantastic window for all of those who wanted to be there. People that never heard about him or that never used Apple products have been outside the Apple Stores leaving flowers and notes. It happened the same when Lady Di died in the UK. Friends of mine that considered her a slut until the day before were outside Kensington Gardens to make sure that they were amongst the first to leave a note, a teddy or a bunch of flowers. More recently, the death of Marco Simoncelli has attracted the attention of people that cannot even stand the idea of a motorbike racing but all of a sudden seem to have followed the young man since he started walking.

We are seeing a transformation in society. People, once, were reserved, then they started feeling as they had to be constantly in contact and reacheable, then this was not enough, we became voyers but now we are exhibitionist.

We must be there, if we are not there we simply are not.

Meditate…